diff --git a/common/src/app/common/features.cljc b/common/src/app/common/features.cljc
index 87d637cfed..90ed0930a2 100644
--- a/common/src/app/common/features.cljc
+++ b/common/src/app/common/features.cljc
@@ -53,6 +53,7 @@
     "plugins/runtime"
     "tokens/numeric-input"
     "design-tokens/v1"
+    "text-editor/v2-html-paste"
     "text-editor/v2"
     "render-wasm/v1"
     "variants/v1"})
@@ -75,6 +76,7 @@
 (def frontend-only-features
   #{"styles/v2"
     "plugins/runtime"
+    "text-editor/v2-html-paste"
     "text-editor/v2"
     "tokens/numeric-input"
     "render-wasm/v1"})
@@ -124,6 +126,7 @@
     :feature-plugins "plugins/runtime"
     :feature-design-tokens "design-tokens/v1"
     :feature-text-editor-v2 "text-editor/v2"
+    :feature-text-editor-v2-html-paste "text-editor/v2-html-paste"
     :feature-render-wasm "render-wasm/v1"
     :feature-variants "variants/v1"
     :feature-token-input "tokens/numeric-input"
diff --git a/frontend/src/app/main/data/workspace/clipboard.cljs b/frontend/src/app/main/data/workspace/clipboard.cljs
index bbaba9517d..c850b014e5 100644
--- a/frontend/src/app/main/data/workspace/clipboard.cljs
+++ b/frontend/src/app/main/data/workspace/clipboard.cljs
@@ -42,9 +42,11 @@
    [app.main.data.workspace.texts :as dwtxt]
    [app.main.data.workspace.undo :as dwu]
    [app.main.errors]
+   [app.main.features :as features]
    [app.main.refs :as refs]
    [app.main.repo :as rp]
    [app.main.router :as rt]
+   [app.main.store :as st]
    [app.main.streams :as ms]
    [app.util.clipboard :as clipboard]
    [app.util.code-gen.markup-svg :as svg]
@@ -949,7 +951,7 @@
     ptk/WatchEvent
     (watch [_ state  _]
       (let [style   (deref refs/workspace-clipboard-style)
-            root    (dwtxt/create-root-from-html html style)
+            root    (dwtxt/create-root-from-html html style (features/active-feature? @st/state "text-editor/v2-html-paste"))
             text    (.-textContent root)
             content (tc/dom->cljs root)]
         (when (types.text/valid-content? content)
diff --git a/frontend/src/app/main/ui/workspace/shapes/text/v2_editor.cljs b/frontend/src/app/main/ui/workspace/shapes/text/v2_editor.cljs
index e611409192..0d0df2fb54 100644
--- a/frontend/src/app/main/ui/workspace/shapes/text/v2_editor.cljs
+++ b/frontend/src/app/main/ui/workspace/shapes/text/v2_editor.cljs
@@ -83,7 +83,8 @@
           default-font))
 
         options
-        #js {:styleDefaults style-defaults}
+        #js {:styleDefaults style-defaults
+             :allowHTMLPaste (features/active-feature? @st/state "text-editor/v2-html-paste")}
 
         instance
         (dwt/create-editor editor-node canvas-node options)
diff --git a/frontend/text-editor/jsconfig.json b/frontend/text-editor/jsconfig.json
index e451b27fc6..41406a224f 100644
--- a/frontend/text-editor/jsconfig.json
+++ b/frontend/text-editor/jsconfig.json
@@ -3,5 +3,6 @@
     "paths": {
       "~/*": ["./src/*"]
     }
-  }
+  },
+  "include": ["./src/**/*.js"]
 }
diff --git a/frontend/text-editor/src/editor/TextEditor.js b/frontend/text-editor/src/editor/TextEditor.js
index 92800d21f0..7e8ec98065 100644
--- a/frontend/text-editor/src/editor/TextEditor.js
+++ b/frontend/text-editor/src/editor/TextEditor.js
@@ -22,6 +22,13 @@ import { createEmptyTextSpan, createTextSpan } from "./content/dom/TextSpan.js";
 import { isLineBreak } from "./content/dom/LineBreak.js";
 import LayoutType from "./layout/LayoutType.js";
 
+/**
+ * @typedef {Object} TextEditorOptions
+ * @property {CSSStyleDeclaration|Object.<string,*>} [styleDefaults]
+ * @property {SelectionControllerDebug} [debug]
+ * @property {boolean} [allowHTMLPaste=false]
+ */
+
 /**
  * Text Editor.
  */
@@ -73,6 +80,8 @@ export class TextEditor extends EventTarget {
    * `beforeinput` and `input` have different `data` when
    * characters are deleted when the input type is
    * `insertCompositionText`.
+   *
+   * @type {boolean}
    */
   #fixInsertCompositionText = false;
 
@@ -88,6 +97,7 @@ export class TextEditor extends EventTarget {
    *
    * @param {HTMLElement} element
    * @param {HTMLCanvasElement} canvas
+   * @param {TextEditorOptions} [options]
    */
   constructor(element, canvas, options) {
     super();
@@ -578,14 +588,26 @@ export class TextEditor extends EventTarget {
   }
 }
 
-export function createRootFromHTML(html, style = undefined) {
-  const fragment = mapContentFragmentFromHTML(html, style || undefined);
+/**
+ *
+ * @param {string} html
+ * @param {*} style
+ * @param {boolean} allowHTMLPaste
+ * @returns {Root}
+ */
+export function createRootFromHTML(html, style = undefined, allowHTMLPaste = undefined) {
+  const fragment = mapContentFragmentFromHTML(html, style || undefined, allowHTMLPaste || undefined);
   const root = createRoot([], style);
   root.replaceChildren(fragment);
   resetInertElement();
   return root;
 }
 
+/**
+ *
+ * @param {string} string
+ * @returns {Root}
+ */
 export function createRootFromString(string) {
   const fragment = mapContentFragmentFromString(string);
   const root = createRoot([]);
diff --git a/frontend/text-editor/src/editor/clipboard/paste.js b/frontend/text-editor/src/editor/clipboard/paste.js
index e4872e61e1..1196efb80d 100644
--- a/frontend/text-editor/src/editor/clipboard/paste.js
+++ b/frontend/text-editor/src/editor/clipboard/paste.js
@@ -11,6 +11,48 @@ import {
   mapContentFragmentFromString,
 } from "../content/dom/Content.js";
 
+/**
+ * Returns a DocumentFragment from text/html.
+ *
+ * @param {DataTransfer} clipboardData
+ * @returns {DocumentFragment}
+ */
+function getFormattedFragmentFromClipboardData(clipboardData) {
+  return mapContentFragmentFromHTML(
+    clipboardData.getData("text/html"),
+    selectionController.currentStyle,
+  );
+}
+
+/**
+ * Returns a DocumentFragment from text/plain.
+ *
+ * @param {DataTransfer} clipboardData
+ * @returns {DocumentFragment}
+ */
+function getPlainFragmentFromClipboardData(clipboardData) {
+  return mapContentFragmentFromString(
+    clipboardData.getData("text/plain"),
+    selectionController.currentStyle,
+  );
+}
+
+/**
+ * Returns a DocumentFragment (or null) if it contains
+ * a compatible clipboardData type.
+ *
+ * @param {DataTransfer} clipboardData
+ * @returns {DocumentFragment|null}
+ */
+function getFragmentFromClipboardData(clipboardData) {
+  if (clipboardData.types.includes("text/html")) {
+    return getFormattedFragmentFromClipboardData(clipboardData)
+  } else if (clipboardData.types.includes("text/plain")) {
+    return getPlainFragmentFromClipboardData(clipboardData)
+  }
+  return null
+}
+
 /**
  * When the user pastes some HTML, what we do is generate
  * a new DOM based on what the user pasted and then we
@@ -28,18 +70,10 @@ export function paste(event, editor, selectionController) {
   event.preventDefault();
 
   let fragment = null;
-  if (event.clipboardData.types.includes("text/html")) {
-    const html = event.clipboardData.getData("text/html");
-    fragment = mapContentFragmentFromHTML(
-      html,
-      selectionController.currentStyle,
-    );
-  } else if (event.clipboardData.types.includes("text/plain")) {
-    const plain = event.clipboardData.getData("text/plain");
-    fragment = mapContentFragmentFromString(
-      plain,
-      selectionController.currentStyle,
-    );
+  if (editor?.options?.allowHTMLPaste) {
+    fragment = getFragmentFromClipboardData(event.clipboardData);
+  } else {
+    fragment = getPlainFragmentFromClipboardData(event.clipboardData);
   }
 
   if (!fragment) {
diff --git a/frontend/text-editor/src/editor/content/dom/Content.js b/frontend/text-editor/src/editor/content/dom/Content.js
index 81485164a5..3a3406e5b6 100644
--- a/frontend/text-editor/src/editor/content/dom/Content.js
+++ b/frontend/text-editor/src/editor/content/dom/Content.js
@@ -167,9 +167,21 @@ export function htmlToText(html) {
  *
  * @param {string} html
  * @param {CSSStyleDeclaration} [styleDefaults]
+ * @param {boolean} [allowHTMLPaste=false]
  * @returns {DocumentFragment}
  */
-export function mapContentFragmentFromHTML(html, styleDefaults) {
+export function mapContentFragmentFromHTML(html, styleDefaults, allowHTMLPaste) {
+  if (allowHTMLPaste) {
+    try {
+      const parser = new DOMParser()
+      const document = parser.parseFromString(html, "text/html");
+      return mapContentFragmentFromDocument(document, styleDefaults);
+    } catch (error) {
+      console.error("Couldn't parse HTML", html, error);
+      const plainText = htmlToText(html);
+      return mapContentFragmentFromString(plainText, styleDefaults);
+    }
+  }
   const plainText = htmlToText(html);
   return mapContentFragmentFromString(plainText, styleDefaults);
 }
diff --git a/frontend/text-editor/src/editor/controllers/SelectionController.js b/frontend/text-editor/src/editor/controllers/SelectionController.js
index f61924455c..2ebaac380f 100644
--- a/frontend/text-editor/src/editor/controllers/SelectionController.js
+++ b/frontend/text-editor/src/editor/controllers/SelectionController.js
@@ -58,7 +58,7 @@ import SafeGuard from "./SafeGuard.js";
  * Supported options for the SelectionController.
  *
  * @typedef {Object} SelectionControllerOptions
- * @property {Object} [debug] An object with references to DOM elements that will keep all the debugging values.
+ * @property {SelectionControllerDebug} [debug] An object with references to DOM elements that will keep all the debugging values.
  */
 
 /**
@@ -203,6 +203,11 @@ export class SelectionController extends EventTarget {
    */
   #fixInsertCompositionText = false;
 
+  /**
+   * @type {TextEditorOptions}
+   */
+  #options
+
   /**
    * Constructor
    *
@@ -219,6 +224,7 @@ export class SelectionController extends EventTarget {
       throw new TypeError("Invalid EventTarget");
     }
     */
+    this.#options = options;
     this.#debug = options?.debug;
     this.#styleDefaults = options?.styleDefaults;
     this.#selection = selection;
@@ -238,6 +244,15 @@ export class SelectionController extends EventTarget {
     return this.#currentStyle;
   }
 
+  /**
+   * Text editor options.
+   *
+   * @type {TextEditorOptions}
+   */
+  get options() {
+    return this.#options;
+  }
+
   /**
    * Applies the default styles to the currentStyle
    * CSSStyleDeclaration.